Avery Dennison has released the results of its point-of-purchase (POP) tire label material research conducted in conjunction with Crain’s Communications, Inc. An online survey demonstrated that this audience held growing interest in the importance of high performing tire treads labels.

“New government regulations require tire manufacturers to include more information on tire tread labels, including details about fuel efficiency, safety and durability,” explains Mark Pickner, director, Durables, Label and Packaging Materials, Avery Dennison, North America. “The label material must perform to high legibility and adhesion standards to convey these messages.”

Avery Dennison conducted this research study as part of development of innovative label solutions for the tire industry. The research, based on the responses of more than 100 individuals, found 79.49% of respondents agreed that tire tread labels are “important” or “very important” for inventory control and to convey information on tire specifications and government regulations. Manufacturers cited the following performance characteristics as essential: good printability; does not curl or lift after application; does not yellow or stain; and they are fast and simple to apply by hand.

Tire manufacturers also indicated they want tire tread labels from a supplier with a global footprint to help ensure product consistency, supply chain and product availability. More information about the Avery Dennison POP Tire Label Portfolio can be found here.

Click here for an infographic summarizing the findings.